Director, Business Development

Lucid is the world’s largest audience platform for sourcing and understanding real, deterministic data about human behavior at scale. The company has built the largest and most powerful programmatic survey exchange, and has enabled brands, agencies and partners to ask and answer more than 8 billion questions worldwide. With a pool of over 70 million respondents, Lucid delivers unprecedented access to consumers for data-driven decision making – about everything from marketing to product development in real-time. Lucid is headquartered in New Orleans with offices in London and Gurgaon. 

Lucid business units include the Fulcrum and Proof software product suites and Federated Sample, its managed services arm. Lucid is based in New Orleans, Louisiana, with offices in London and Gurgaon. 

The Business Development Director will be based out of the sales territory and will be supported by the leadership and client services teams based in New Orleans. The Business Development Director will manage new client acquisition. The Director will be responsible for developing a prospect pipeline and for demonstrating benefits of the Federated Sample service. Success will come with converting the pipeline to revenue-generating clients and frequently visiting prospects and existing clients.


  • Identify, prospect, and build relationships with potential clients
  • Demonstrate Federated Sample service benefits to prospective clients 
  • Convert a pipeline of prospective clients into revenue generating clients
  • Access, engage and present to senior level management
  • Create, update and constantly add to the new client pipeline
  • Work with client services to grow existing regional revenue
  • Contribute to the branding, industry message and presentation of Federated Sample and Lucid
  • Travel within the territory, to industry conferences and to Corporate Headquarter in New Orleans (50-75% travel)


  • At least 5 years of sales or in market research, digital advertising, or related industry
  • Ability to immediately approach appropriate, high-level contacts at target firms
  • Experience bringing in new business
  • Track record of successfully meeting sales goals and managing a sales territory
  • Strong sense for technology, with the ability to use, demonstrate, and speak about new technologies
  • Ability to work remotely and still be part of a team
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